Hospitality SEO / GEO / Content strategy

Hotels AI Recommends

I'm Brandon Topp. I help hotels find travelers, and vice versa.

I set your website up to be discoverable by Google and by AI platforms, so they recommend you.

Get a free search audit See the work

A traveler sitting on the sand with a laptop and a sticker-covered suitcase, phone to her ear, the sea behind her

30+ hotelsLuxury & boutique, worldwide

12+ yearsHospitality content & SEO

SEO + GEOTraditional and AI search

Free auditNo obligation, no pitch deck

§ 01 The work

Past Work: Google + AI Search Optimization

Chambers Hotel New York, NY · Independent luxury Visit site ↗

AMTD Idea Tribeca Hotel New York, NY · Boutique downtown Visit site ↗

Little Something New York, NY · Boutique downtown Visit site ↗

Past clients

Luxury & boutique hospitality

§ 02 Results

What this work has been worth

$3.5M+

$3.5M+ in additional annual revenue in my strongest year, with peaks above $300K a month, via technical SEO updates, website changes, and content.

10M+

Monthly organic impressions, built from zero with a single content engine.

100K+

Monthly LLM and AI Overview citations for a client that climbed there from scarce AI-search results.

30+

Luxury and boutique hotels given SEO/GEO-optimized copy, worldwide.

§ 03 How it works

Three steps, no surprises

Step one — free, no obligation

The audit

You send your website and your closest competitors. I review how your property actually performs in search today, and how AI platforms describe it when a traveler asks where to stay. You get specific findings back, not a pitch deck with your logo on it.

→Where you rank, and where you should
→How ChatGPT and AI Overviews describe you
→Technical issues costing you bookings
→What your competitors are winning on

Step two — the plan

The recommendations

The findings become a prioritized list: what to fix first, what will move the needle, and what can wait. Then we agree on a scope that fits your property and your budget.^*

→Technical SEO fixes
→Website, room & experience copy
→Google Business Profile & local visibility
→AI-citation readiness (GEO)
→Destination & local content strategy
→Reporting you can actually read

Step three — the work

Build the foundation, then add on

Most properties start with the same core package, then layer on whatever their goals call for. No long lock-in, and nothing you don't need.

Start here

The Foundation

Everything a property needs to be found and correctly described on Google and in AI answers.

→Full technical SEO audit and fixes
→Website, room & experience copy updates
→Google Business Profile optimization
→GEO pass so AI platforms cite you correctly
→Baseline reporting and a 90-day plan

One-time project · fixed scope, fixed price

Add on as you grow

Enhanced Optimization

Ongoing work for properties that want to keep building once the foundation is solid.

→Ongoing content marketing & editorial calendar
→Paid search, coordinated with organic
→Property & destination photography
→PR and digital placements
→Ongoing reporting and strategy

Monthly retainer · pick only what you need

§ 04 Also available

Beyond the foundation

Content engines for hotels

A publishing system your property can actually sustain.

→Editorial calendar built around booking seasons
→AI-assisted production that keeps your voice
→Destination content travelers search for

Paid search

Paid and organic under one strategy, not bidding against each other.

→Campaigns built around your real demand
→Brand-term defense against OTAs
→Budget aimed where organic can't reach yet

§ 05 Who you're
working with

Brandon ToppTopp Search Services

You work with me, start to finish

No account layer, no handoff to a junior team after the pitch. The person who audits your site is the person who writes the copy and reports on what moved.

Websites Hotels Love

12+ years producing website copy and content for luxury hotels and travel brands.

Boost AI Citations & Sales

Content engines that have helped clients add millions in additional annual revenue.

So many travelers are looking for a property as unique and special as yours.

Brandon Topp / Topp Search Services

View through a hotel lobby doorway onto a terrace and the sea beyond

Let's find what your search visibility is missing

Free, no-obligation audit: a few specific findings on where you're losing visibility and what I'd fix first.

or email brandon@brandontopp.com