Search visibility for boutique and independent hotels.
I'm Brandon Topp. I help hotels find travelers, and vice versa.
I set your website up to be discoverable by Google and by AI platforms, so they recommend you.
Properties whose search presence I've built and written.
Past clients
Luxury & boutique hospitality
What this work has been worth to the businesses I've done it for.
Up to $300K in additional monthly revenue via organic traffic, through technical SEO updates, website changes, and content.
Monthly organic impressions, built from zero with a single content engine.
Monthly LLM and AI Overview citations for a client that climbed there from scarce AI-search results.
Luxury and boutique hotels given SEO/GEO-optimized copy, worldwide.
Hospitality SEO & GEO
For boutique, independent, and luxury hotels ready to stop relying on OTAs and own their own search visibility: both traditional rankings and how AI tools like ChatGPT and Google AI Overviews describe your property.
- →SEO + GEO / AI-search audits
- →Website & room/experience copy that converts
- →Destination & local content strategy
- →Technical fixes, reporting, ongoing strategy
Content engines for hotels
Editorial strategy and writing systems built the same way I built a content engine that scaled a national brand from zero to 10M+ monthly organic impressions: blog calendars, AI-assisted production workflows, and a system for keeping a property's voice intact at scale.
Paid search
For properties that want organic and paid working together, coordinated under one strategy so the two channels reinforce each other instead of competing for the same budget.
working with
You work with me, start to finish.
No account layer, no handoff to a junior team after the pitch. The person who audits your site is the person who writes the copy and reports on what moved.
A real hotel background
12+ years producing website copy and content for luxury hotels and travel brands. Hospitality voice and guest psychology aren't a learning curve, they're the starting point.
Proven ability to scale with organic content
The same content-engine approach that took one brand from zero to 10M+ monthly impressions, applied to a hotel's search and AI-discovery visibility.
So many travelers are looking for a property as unique and special as yours.
Three steps, no surprises.
I look at your site, your search visibility, and your competitors, and send back specific, honest findings, not a generic pitch.
We agree on a scope: an SEO/GEO retainer, a content project, or a one-time website copy project.*
Ongoing content, technical fixes, and reporting, or a defined project delivered on schedule.
Let's find what your search visibility is missing.
Free, no-obligation audit: a few specific findings on where you're losing visibility and what I'd fix first.